Sponsors
2010 Interactive Media Conference Sponsoring Organizations:
 

Editor & Publisher is the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates.

Based in New York City, the magazine dates back to 1884, when The Journalist, a weekly, was founded. E&P was launched in 1901 and merged with The Journalist in 1907. E&P later acquired Newspaperdom, a trade journal for the newspaper industry that started in 1892. In 1927, E&P merged with another trade paper, The Fourth Estate.

In January 2004, E&P switched from weekly to monthly publication, while revamping its Web site to offer more breaking news and content on a daily basis.

 

Impact Engine, Inc. specializes in online platforms that increase Publisher Revenue Per Campaign, decrease operational costs and reduce advertiser churn.

Its flagship ImpactEngine.com platform enables publishers to quickly build and deploy high value online display campaigns in minutes including Twitter Feeds, Facebook Fan Builders, Deal of the Day, Pencil Push Down, Re-Targeted Text Ads and Video Expanders.

The platform also includes the ability to view and deliver real time advertiser reports via pdf or online and optimize ad campaigns in real time. The platform integrates with Yahoo APT, OAS, Doubleclick and 12 other ad servers.

 

SAXOTECH is a software development and systems implementation company founded in 1993 to exclusively serve the media industry. SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices. Today, SAXOTECH's solutions are in use by more than 600 news organizations around the world.

 

Marketwire delivers news and information to the world's media, social and financial communities, and partners with communicators and media professionals to provide:

• News distribution to local, national and international audiences
• Social Media 2.0 and SEO enhanced press releases
• Multimedia (audio, video, photos) press releases
• Media contact management
• Online media monitoring and reporting

The world of communication is ever-changing; Marketwire helps communicators maximize their effectiveness while ensuring accuracy and best practices. Web: marketwire.com / Blog: marketwireblog.com / Twitter: @marketwire.

 

 

Local Thunder, headquartered in Portland, Maine, offers innovative Internet strategies to help local media outlets leverage strong offline brands with online revenue. The Local Thunder team is comprised of experienced media, IT and marketing professionals, dedicated to keeping clients on the forefront of Internet localization.

 

CCI is supplier of the most robust and powerful editorial and advertsing systems in the industry. CCI solutions are implemented in news organizations across five continents. CCI provides the platform to support the world´s largest news organizations, and scalable solutions to help growing media brands optimize their business strategies.

 

Scarborough Research is the leading authority for newspaper audience ratings and consumer behavior information in the U.S. Hundreds of newspapers, along with the advertisers and agencies they serve, rely on Scarborough insights to demonstrate the value of newspaper audiences and measure ROI for advertising investments. Scarborough measurements also cover retail behaviors, media habits, demographics and lifestyles. Scarborough is committed to high-quality data, and our inclusion of Cell Phone-Only respondents joins a long list of investments we make in our services, such as response rate excellence and MRC accreditation. Visit www.scarborough.com for more information

 

Inform is a content enrichment solution that substantially increases site monetization potential and attracts new visitors to your website via SEO. Inform reads, understands, and links relative data on your website, affiliate websites, and the web to automatically and efficiently create topic pages. By enhancing the editorial experience for your visitors, Inform increases user engagement, lifts page views, and thereby generates more ad impressions. Our solution facilitates a higher ROI. Media companies utilizing Inform include: CanWest, CBS Interactive, CNN, The Economist, NBC, and The New York Daily News.

 

Verve Wireless provides local publishers, broadcasters and web sites, the ability to publish across all devices and applications. Verve currently works with 1,700 local media properties as well as the Associated Press in the North America, as well as Europe, Latin America and the Middle East. It's news applications for iPhone, Nokia, Blackberry and other platforms are consistently rated as the most innovative apps for news.