Most sales departments need an overhaul. some are broken or stuck in another time without effective accountability and leadership. the structure must be fixed and the team must be motivated. this is easier said than done, but help is on the way. In this lively opening session, we will explore new sales structures that work and motiviate the sales team. The focus will be on growth strategies with an emphasis on local sales and improving performance. The approach will include online, print, mobile and more. The results will impress.

Pre-qualified appointments translate into more sales than random cold calling.  Why then don't more newspaper companies use this tried and true approach?  In this session we wil dive deep into the process and show you how to set up a successful system at your company that will pay dividends and reduce wasted sales time.

Mobile marketing is about to explode. Do you have a strategy in place to capitalize on the newest disruptive technology that is going to take over your market?

Borrell Associates recently released a stunning report - 2010 U.S. Local Mobile Advertising & Promotions Forecast - Part 1: Mobile Coupons Set to Cash In. The projections are pretty unbelievable: local mobile marketing will generate well over half a billion dollars this year and grow to almost $15 billion in five years. National mobile marketing is huge as well, going from $8.4 billion in 2010 to $42 billion in 2014.

In this session Borrell President Colby Atwood will discuss the research in greater detail. All attendees will also receive the mobile spending projections for their specific DMA. Attendees will then review a case study from a mobile coupon test that was executed in four test markets in the month of May. Shooger CEO Alex Stancioff and zip2save.com President Nancy Lane will share the lessons learned, success stories, pricing strategies, marketing strategies, bundling opportunities and more. All test markets involve community newspapers, dailies and weeklies, in a variety of market sizes. Attendees will benefit from the lessons of the test and be able to return with a winning strategy to implement in their market.

Many companies are having success with advertiser workshops for they present a terrific opportunity to get in front of new advertisers and close business. In this session, attendees will attend a live advertiser workshiop being conducted for The Las Vegas Sun and Review-Journal Publishing Company. Attendees will see how it is handled from start to finish and will have time to talk to the advertisers at the end to get their impressions.

Time will be spent at the end of the session discussing strategies to implement at your company and you will leave with all the materials you need to conduct an advertiser workshop in your own market!

 

 

We are bringing in the big sales consultants from Yellow Pages and Broadcast TV/Cable to show you how they are working with their media clients to aggressivley to after the newspapers' market share.  Understand what the competition is doing and then plan your counterattack.

Let's face it, we are building ineffective ads for both our print and online products that help convince our local advertising that our medias do not work!  We need to focus on making messages that get results for our customers.  Learn what works and doesn't work.  And, what you need to do today to change the creative we produce.

Enjoy cojmplimentar cocktails and have the opportunity to get signed DISCOUNTED copies of books from today's speakers/authors.